Email marketing has it all: reach, ROI, relevance and more.
Today, almost everyone has an email address. In fact, you can’t use many platforms without first providing and verifying your email address. It’s no surprise, then, that 92% of adults in the U.S. use email, and most of them check it every single day, according to a Pew Research study.
This makes email a massive opportunity for businesses to reach their target market. By adding email to your marketing mix, you can improve your business’s reach, visibility, and build trust with your audience.
The best part? Email marketing is one of the most cost-effective marketing strategies out there.
Once you’ve invested in the right email marketing software and strategy for your business, you can automate it to work for you while you sleep. Other marketing strategies don’t typically work so well on autopilot, and require frequent upkeep to remain relevant. If done well, though, an email marketing strategy can run automatically for months, so you can focus on other important things in your business.
It’s this email marketing automation, based on a predetermined strategy and messaging, that actually ensures your email marketing campaigns are delivered in a timely and effective way, improving your customer journey and eventually, your bottom line.
Another reason email marketing works wonders: It allows for incredible personalization.
Email marketers can address subscribers by their first name with mail merge — but that’s just the tip of the iceberg. They can also segment your email marketing campaigns, sharing different pieces of information depending on subscribers’ demographic data and behavior, ensuring everyone receives highly relevant content.
The best part? Email marketing software also makes it easy to measure your email marketing efforts’ performance.
While other marketing channels might require you to sift through more data and piece it together to get the full picture, email marketers rely on metrics like click-through rate, deliverability rates, and unsubscribe rates — all available right in most ESPs, if you know where to look.
