A marketing analyst can transform how you assess ROI, adapting your approach to keep up with an evolving landscape.

Why Hire a Marketing Analyst?

Marketing analysts bring centralized, standardized measurement to your marketing team. They continuously monitor and report on performance metrics at both department and channel levels, making it easier to identify top-performing channels and spot underperformers quickly.

They also excel at tackling ambiguous metrics — whether it's evaluating podcast sponsorship ROI or conversions from social ads. Their goal? Ensuring every marketing dollar has maximum impact.

How They Add Value

Where ROI is challenging to quantify, a marketing analyst can create controlled experiments to measure campaign or channel effectiveness. Their expertise in statistical analysis allows them to derive data-backed insights from these experiments, optimizing your strategy based on real evidence.

With a marketing analyst on board, you’ll modernize your measurement framework and prepare for a future without heavy reliance on tools like Facebook Analytics and third-party cookies.

Looking to move beyond outdated metrics? A marketing analyst can guide you to what’s next.